Client: Samba TV
Project: Design and build an immersive booth experience that included four spaces: an interactive space, a demonstration area and two conference rooms.
Location: CES, Las Vegas, USA
Scope: Design, Fabrication, Rendering and Architectural Plans, Physical Computing, Kinetic Technology
An Interactive Booth Experience
For the annual trade show <a href=”https://www.ces.tech/”>CES</a> data company <a href=”https://samba.tv/”>Samba TV</a> deployed Volvox Labs to design and build their show booth. The booth consisted of four spaces, one of them a 20 ft video and light wall displaying custom animated date visualization. This interactive wall was build to be modular and reused in other Samba TV locations.</p>The booth gave space for all aspects of Samba TVs activities, from private meeting, to demos, causal interaction and sales. Passerby were prompted to interact with the interactive wall, which was both amusing and informational, familiarizing them with the power of Samba Tvs data.
Using Light and Animation to Bring Data to Life
To create an immersive experience based on Samba TV data, VVOXSTUDIO designed and built an interactive area. It consisted of a 20ft long CNC-milled alucobond wall. Inset into the wall were 546 LED dots, creating a magical 3832 pixels of colored lights. In the middle of the wall five monitors were hung. to create one gigantic screen. Via a touchscreen on a pedestal partners, clients and passerby could control and explore the depth of Samba TVs data as it was displayed on the monitors.
As well as being interactive, Samba TV wanted the booth to be multipurpose. To go with the interactive wall VVOXSTUDIO designed two conference and a demo area. All the materials were handpicked and customized to create a perfect result. The booth was designed by VVOXSTUDIO, and the interactive wall built in house. The three other spaces were built by fabrication studio Tractor Vision, contracted by Volvox Labs.
The conference rooms outside walls were made of frosted acrylic walls giving maximum privacy, but not blocking light. The demo area was equipped with three monitors for easy access to Samba TV platforms. Custom made logos and wall decoration made of decal was attached to the walls of the booth, together with CNC cut logos. This enforced maximum visibility and brand recognition. To make the booth even more unique it was covered with a parametric pinewood roof.